ABOUT US

Who we are

Nado’s Jewellery is a luxury design house built on a family legacy and a heritage of fine craftsmanship. Established in 2019, the Nado’s aesthetic takes its cues from nature, creating free-flowing forms that are abstract but not random, fluid but not chaotic, and ethereal but rooted in reality.

Family-founded and operated, Nado’s Jewellery pays the ultimate homage to nature, manifesting its inspirations into 21kt gold hand-crafted pieces that are timeless, that tell a story, and that will continue to be treasured generation after generation.  


Sibling founders Maha, Youssef, Dina and Mostafa El Sharafy have taken their mother Nadia’s passion for handcrafting unique creations and built Nado’s Jewellery on 4 pillars: Family, Biomorphism, Gold and Sustainability.

The First Pillar: Family

Creative Director and Co-founder Maha El Sharafy channels her inner artist in conceptualizing and designing timeless Nado’s pieces.

At the helm of this family operation is Co-founder and CEO Youssef El Sharafy, a mastermind of finance with an extensive career of accomplishments in the field of investment.

Co-founder Dina El Sharafy is the PR force behind Nado’s Jewellery, placing the brand at centre stage of the local, regional, and global fashion industries.

Co-founder Mostafa El Sharafy is an International Supply Chain Leader with a highly accomplished regional career, leveraging his corporate and multinational expertise to coach for state of the art organization that can deliver Nado’s promise.

Each of the four siblings brings something key to Nado’s success, honouring their mother’s talent while building a family empire and a global brand. 

The Second Pillar: Biomorphism

When conceptualizing pieces, Creative Director Maha is inspired by the concept of Biomorphism, modelling artistic design elements on patterns or shapes that occur in nature. It gives rise to pieces that evoke the sacred geometry of nature, its’ living organisms, its’ rich patterns, and its’ majestic shapes. Biomorphic design breathes life into the jewellery we handcraft, giving it dimension, and making it pulsate with life.

The Third Pillar: Bold in Gold

Gold is a glorious symbol of riches, adorning kings and queens throughout the ages as the ultimate earthly prize, representing greatness and immortality. Nado’s Jewellery uses the finest quality 21kt gold in its creations, harking back to a time of true gold appreciation.

The Fourth Pillar: Sustainability

Embedded in our brand culture is to foster an earth-friendly mindset in what we do, and to continuously search for new ways to include sustainability in our practices, from operations to design.

The Nado’s Woman

The refined woman who is proud of her feminine power is drawn to Nado’s masterful artisanship and exquisite designs. She moves with grace, turns heads with elegance, and commands the room with her presence. Her discerning taste is drawn to Nado’s bold and enigmatic designs, and hand-selected precious and semi-precious stones and 21kt gold.

MEET THE FOUNDERS

Maha El Sharafy

Co-Founder - Creative Director

Inspired by the talents of her mother Nadia - the brand’s namesake - Maha always had an artistic talent. It wasn’t until 2019 that she unleashed her creative energy with her first jewellery design. From then on, Maha’s designing journey took off, placing her as the Creative Director of Nado’s Jewellery. 

Maha’s first capsule collection under the Nado’s Jewellery name was inspired by the free-flowing rhythms of nature. The central piece of that collection, the cardamom is now an iconic Nado’s Jewellery signature shape. Through the years, Maha has mastered the savoir faire technique of Biomorphism, finding the beauty in random shapes, magic in the organic forms, and inspiration in everything nature has to offer. She handcrafts each piece, making it a one-of-a-kind, personal keepsake.

Youssef El Sharafy

Co-Founder - CEO

Our CEO Youssef has an extensive regional career in finance and investment, having co-founded a brokerage house, a private equity firm and an investment firm throughout his career.  

Youssef has attended a series of professional investment programs at London Business School and is a member of the Egyptian Junior Business Association and the American Chamber of Commerce in Egypt. 

Currently, Youssef is a Board Member of Marseilia for Real Estate Investment, and of Mega Investments Holding & Taameer for Real Estate Fund Management. He uses his global experience in managing and operating financial firms to operate Nado’s Jewellery, ensuring it continues a growth trajectory and expands into new markets.

Dina El Sharafy

Co-Founder - PR & Communications Officer

Dina has leveraged her social connections in her role as Communications and PR Officer for Nado’s Jewellery, taking the brand from the local scene to the regional and global fashion scenes through magazine features, events, and celebrity appearances in Nado’s Jewellery pieces.

Mostafa El Sharafy

Non-Executive Co-Founder

Mostafa brings 20 years of best-in-practice multinational and corporate experience to Nado’s Jewellery. He acquired global experience in the FMCGs and Oil field as an International Supply Chain Leader across the MENA and ESSA regions. With an academic background in Production Engineering, Mostafa utilizes his expertise to ensure continuous long-term brand growth.

Stay up to date